Branding for the Wildflower Wellness Co.

The mission of Wildflower Wellness is to provide encouragement and resources for mental and physical wellness, and I had the honor of creating both their logos and a t-shirt (as seen below) for their official launch.  Throughout all these designs, I wanted to capture the freedom and joy of their namesake flower.

Wildflower Wellness is brand that stands for positivity and lifting each other up. The design of the t-shirt uses the impact of negative space to reflect this as it features women supporting and leaning on each other, rather than tearing each other down (as so often happens in reality). The t-shirt uses monochromatic shades of taupe/brown which were featured in the logos.